LAS VEGAS (AP) — Sports fans bet a record $98.9 million at Nevada casinos on the Super Bowl.

The Gaming Control Board says unaudited tallies show 183 sports books made $7.2 million on the action. The San Francisco 49ers started out as a 5-point favorite but the Baltimore Ravens won 34-31.

Odds makers say California fans drove the unprecedented handle, flooding Las Vegas and northern Nevada with wagers on the hometown team. The 49ers hadn't been in a Super Bowl since 1995.

The previous Nevada record was set in 2006, when gamblers wagered $94.5 million.

Casinos say they lost big on proposition bets, including a long-shot on whether there would be a safety.

Super Bowl-Ratings

NEW YORK (AP) — An estimated 108.4 million people watched the Super Bowl, making it fall short of setting the fourth straight viewership record.

The Nielsen Company said Monday that the Baltimore Ravens' 34-31 victory over the San Francisco 49ers was the third most-viewed program in television history. Both the 2010 and 2011 games hit the 111 million mark.

Football viewership in general declined this year. But with a thrilling finish, this year's game did become the fourth Super Bowl to record more than 100 million viewers.

Super Bowl-Twitter

NEW YORK (AP) — Twitter is reporting record numbers from the Super Bowl.

Beyonce's splashy show, the power outage and a captivating game combined to generate a record 24.1 million posts.

That's up from 13.7 million last year -- and that doesn't even include the chatter surrounding the ads.

Twitter said late Sunday that about half of the more than 50 national TV spots that aired during the game included a "hashtag," a word or phrase preceded by a number sign that's used to organize subjects on the short messaging site.

During last year's game, only one in five ads included a "hashtag."

Some brands capitalized on the 34-minute blackout. Oreo, Tide and Budweiser were among those who captured online buzz by linking the blackout to their brands in humorous tweets.

Roughly 10 minutes after the power went out, Oreo's marketers tweeted a picture of an Oreo cookie in the half-dark with the words: "You can still dunk in the dark."

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